Lumen & Fox


Hey, I’m Sally. I'm a freelance brand voice strategist and copywriter for big-hearted businesses.

I join the dots between strategy and selling. Whether that’s energising your business communication with a vibrant brand voice or giving your web copy a beating heart.

I've written for over 100 clients across a tonne of industries. My portfolio includes names you know like Dove, PG Tips and Sendinblue, as well as startups, solopreneurs and social enterprises. I'm an on-call agency writer for Stratton Craig, From Scratch and Stack Works. I've helped teams do things like

*Increase visits to their website
*Sell out of products (one even had to shut down their website temporarily because of demand)
*Book more discovery calls and land more paying clients
*Raise their rates
*Rank no 1 on Google
*Win awards and secure funding

If you're ready to bring your new business to life or give your existing one a glow-up, I'm your gal.


Brand messaging
The secret to effective copy and content? A strong foundation of brand messaging building blocks. You’ll reach for it every time you write.

Tone of voice
Coordinate your brand’s personality across all platforms and channels, no matter who’s writing, to create a distinctive customer experience and stand out from the crowd.

Web copy
Promote your product or service and spotlight what makes you stand out with creative copy for your website.

How I work

For me, cooking up copy and brand voice means nailing five things:

1. Telling a bloody good story

2. Creating a seamless link between your written words and real-life presence

3. Talking about big ideas in a relatable way (like pairing a sequin dress with Converse)

4. Communicating with purpose: pack every word with strategy for days

5. Bringing the joy back into communicating for your brand so that growth feels effortless and effervescent

What my clients say:

* * * * *
"Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation."
— Naomi Butters - ICENA

* * * * *
"Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing."
— Paul Lubitz - Holly Yashi

See more five-star reviews by Googling Lumen & Fox

Devon / London / Spain / Europe

Business Info

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